Enthusiasm, creativity and proactivity – mix them and you get “Compass-ion Communications” – the Murdoch University team who adopted BMDP as a graduation project. In a quick chat with these bubbly characters – all of whom admitted to know nothing about bone marrow donation when they started out – have learned a lot to date and are keen advocates for the cause.
“We chose to represent the BMDP because their mission to save lives touched us deeply,” said Nathaniel Lee, the team spokesperson, “and we felt there were so many opportunities to reach out to the public”.
The team presented their detailed communications plan to the BMDP on the back of research they had done at a community level. “We wanted to enhance the BMDP’s communication channels to better reach out to potential donors and volunteers plus the mission needs all the help it can get in obtaining funds,” said Nathaniel.
“Jane provided us with constructive feedback and we are eager to refine our plan. The BMDP is a tremendous cause and through this association, we hope to not only give them some useful tools and ideas – but also get a boost in our own careers” said Nathaniel.
Spot on guys! Watch out for the Compass-ion Communications video – coming soon!
The team is scheduled to present their plan at the Project Reach conference on 3rd August at the EDB Learning Centre as well as submit a report for grading under their Campaign Management module at Murdoch University.